How to be successful in writing self-help book and ebook
Choose a topic.
To publish your own book, you’ll need to pick a niche first. Go through the 50 non-fiction topics I shared above and choose one now. Make sure you’re passionate about it. Otherwise, it will be pretty boring when doing your research and creating the content.
Be specific.
With so much competition and people who don’t really know what they’re looking for, you need to be clear about what your book is about and need to choose a small niche, not a whole field.
Too many books have been written already on confidence — hacking it, improving it, etc. But if you want to be more specific you can write for women/men/workers/students/writers/business owners/etc.
That will help you stand out from the crowd and will let you be found by these exact people.
You can read my interview with an Amazon bestselling author here. He shares some good tips on the preparation process of writing and publishing a book.
Think of a headline (you may change it later).
It should be:
- clear and to the point;
• SEO-friendly (meaning it should include keywords people are looking for already so that you can be sure there’s a certain demand for this exact topic);
• it has to show people what the book is about and what they can expect from it;
• must be written in a way that evokes emotions (use power words).
Write a subheading.
Think of the subheading of your new book now and write it down.
Create the outline of the book.
Make a list of its main parts, chapters, and sections.
Even write down some main keywords and phrases that will later tell you what to write about in each section.
Know exactly who you’re writing for.
Make a profile of the ideal customer.
Define the problem, pain, or desire this person has and let your book solve it.
That’s also what you’ll focus on when promoting it.
The best way is to really try to get inside the head of the potential reader and think like him.
Then your call to action, sales page, copy, description of the book, introduction, etc. — they will all be written directly for him.
Make a list of important questions connected to your topic.
Then let different parts of the book answer each.
Do your research.
Read a book or a few, and many, many posts before you start writing.
While reading, take notes. They will later be the foundation of new ideas and inspiration.
You can’t rely solely on your knowledge and experience. They are what will make the book unique, of course, but you also need to know what experts say, how others see the same thing, and what step-by-step guides they offer.
Don’t forget to check forums, comments on blogs, Quora, Reddit, and other social media channels to see what the people you’re targeting are complaining about.
Because it’s one thing to try to guess what their biggest problem is, and it’s completely another to hear it from them.
So use different sources, then combine some information and remove other stuff you don’t need.
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